We say we need “IT” when we don’t feel pretty; no matter how many people tell us we look good. We say  “IT" is needed when we see a woman who is beautiful but perhaps is not wearing the clothes, or makeup that suits her best.

 This “WORD” has inspired many TV shows like “What Not to Wear” or  special segments on the "Tyra Banks Show", but very few people know of the person who first called it  a "MAKEOVER".

This person was a woman who on her first trip to Paris in 1914 saw women painting their eyelashes and  putting some kind of colored powder on their cheeks to go to the theatre or to the opera.  

When she came back to New York she started one of the first makeup lines. She took makeup from the  fancy drawer of a French woman  to the vanity of every woman in the U.S.

In 1930 she said it was essential, that every woman put on some mascara, blush and lipstick to look her best before leaving the house. This revolutionary woman was Elizabeth Arden.

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